How Web Design Impacts Content Marketing (and How Businesses Benefit Off It)

how does web design impact content marketing programmer at work

Companies and businesses find different ways to fulfill goals as quickly and effectively as possible. They usually tailor their business methods and strategies to the current digital trends because of the huge potential they could bring. They can advertise their products or services to millions of customers worldwide. That’s why every business and company has a website for people to visit no matter where they live.

Unfortunately, others think they don’t have to focus too much of their attention on websites because there are other alternatives to increase sales. And that raises the question: How does web design impact content marketing? That’s what we’ll find out in this article. Before anything else, let’s discuss in brief what web design is.

A Quick Overview of Web Design

Web design refers to a website’s overall design that is shown on the internet. It also refers to the website development’s user experience features besides software development. Back in the earlier days of the internet, web design focused on desktop browsers. But since the sudden rise of mobile devices such as smartphones and tablets, they were able to get the same treatment as desktop browsers.

A web designer is responsible for working on the layout, appearance, and even the website content. Layout refers to how the web designer structures and categorizes information. Appearance refers to the font size, colors, and images used. And when an experienced web designer combines those elements, you get an easy-to-use and aesthetically pleasing website while tailoring the overall design to the company or business’s brand and image.

Related Article: The Important Role Content Marketers Play in Business Success in Today’s Internet Age

How Does Web Design Impact Content Marketing?

So back to the question at hand: how does web design impact content marketing? There are elements within a web design that can impact content marketing efforts.

graphic designer team working on web design using color swatches

1. Appearance

Users that visit your website will always inspect its overall appearance. Some users might be quick to judge negatively, which is what you want to avoid at all costs. Having a good web design ensures you give off the best first impression to first-time website visitors.

Another thing that proves how web design impacts content marketing is the importance of staying abreast of the latest design trends to avoid making your website look outdated. In some cases, people avoid websites that appear outdated because they might think it’s already been abandoned. That’s one way to drive away precious website traffic that can increase your website’s search engine rankings.

2. Ease of Access

Once users navigate through your website, they should find what they’re searching for as quickly as possible. Remember that on average, users stay on a website within 10-20 seconds. You need content that anyone can access within a few clicks so that they won’t search it on other websites.

Most websites go for a straightforward navigation setup with drop-down menu selections. It’s a simple yet effective web design that won’t confuse anyone. There are many factors to consider when creating an accessible website, so you may have to work with a skilled web designer that prioritizes accessibility more than anything else.

3. Website Readability

Along with your website’s appearance and accessibility, the text should also be easy to read and attractive. Text plays a major role in how users can easily understand the information shown on your website. Using too many font types can make the website look too unprofessional and overwhelming. You can usually fix that by using one font type for titles and another on the body.

Besides the font type, you also need to choose the right color so that it doesn’t clash with other colors and make it straining to look at. Sometimes, website visitors won’t even bother reading the text if they see that it doesn’t look visually appealing. It may seem like a small detail, but having a readable website can make a huge difference.

4. Website Comprehensibility

Avoid having only text on most of your web pages because not all users want to read all the time. Some are visual learners and can understand better when presented with photos or videos. You should mix text and visual content to aid people in understanding your content better. Other websites often use infographics on their website content since it uses eye-catching, engaging visuals to relay information clearly and effectively.

The four elements listed are how web design impacts content marketing, which you need to achieve to have a functional website. They work hand in hand, so failing to include all elements will drive away users and also cause search engines to rank your page lower.

6 Key Benefits of a Responsive Website

While we’re discussing how web design impacts content marketing, it’s important to know what benefits you will gain from having a responsive website. The main goal for any website is to render with ease, whether accessed on a computer or smartphone. Google has even stated that the recommended load time for any website should be under two seconds.

If you think your website doesn’t need to load that fast, you should learn the six benefits that come with a fast-loading website.

technology mobile phone searching website internet smartphone

1. Increase in Mobile Traffic

Smartphones are already a necessity for many because they use them for work, school, or any other daily activity. And since accessing a website through a computer takes some time, they would use their smartphones instead. When you focus your efforts on creating a website that runs smoothly on mobile phones, expect a ton of users to visit your website.

Nowadays, web designers always create a website that can load on any device, boosting website traffic by a large margin. While other businesses have a different version of their website for mobile users, owning a website that adapts to any device can save anyone a ton of budget and time.

2. Faster Loading Web Pages

Digital marketing companies like BlueFly Studios focus on improving a website’s loading time. As mentioned above, any website should load in under two seconds so that it won’t waste the user’s time. Other users would leave the website right away when it loads for more than three seconds.

There are many factors that can make a website load slow—videos, photos, toolbars, widgets, among them—so you may need to improve or remove some of them. You don’t have to add many things to your website. Sometimes, creating a simple design is enough to create a website that users would want to visit always.

3. Reduce Bounce Rates

How does web design impact content marketing, you may ask? Remember that when more users visit your website, you increase the chances of ranking on the first pages of search engine results. It’s vital that you get that spot because millions of users will see and click your website right away. It’s rare for users to click on the second or third page of search engine results since they usually find what they need on the first.

And since you have a responsive website, users are most likely to check your website over and over again, reducing the bounce rate. The bounce rate is the percentage of users who go away from the site after staying only on one page. Semrush stated that an optimal bounce rate should be range from 26% to 40%.

4. Better Conversion Rates

Reducing your website’s bounce rate is only the beginning. You also have to keep in mind the conversion rate. Depending on your campaign’s goal, this may range from the rate of total visitors who make a purchase on a website, to visitors who provided information you can use as potential leads.

Once a conversion has been completed, you shouldn’t have to transfer them to other web pages that often take a while to load. Creating a single page where they can do the entire process increases the chances of conversion.

5. Simple to Monitor

Having only one website to monitor will make your life easier compared to having separate websites for each device. Every analytics and metric will only be on one website, which avoids any mistakes and errors during every reporting. You can have a few people observe your website’s metrics without sacrificing a lot of manpower, giving you more manpower for other aspects of your business.

6. Better Online User Experience

New users visiting your website should always have an excellent user experience. The same thing can be said with old users since you also want them to have the same experience and bring something to the table. They should always have a consistently positive experience because it’s one way to retain your old and potential customers. Everything about your website should scream easy-to-use and function every time a user visits.

Other websites even allow offline browsing due to gadgets having HTML5. Once a website fully loads on the device, the content will remain until reloaded or reconnected back to the internet. It’s a beneficial feature for people browsing through various products and services who don’t want to lose progress.

Web Design and Marketing Suggestions for a Better Website

If you need to find ways to create a functional and appealing website, you can find some tips here. We’ve listed them below.

SEO internet marketing strategy for websites

1. Utilize search engine optimization (SEO).

While SEO may be an integral part of boosting your online presence, keep in mind that it’s only one aspect of web design marketing. Make sure you never overload keywords or duplicate content because it will hurt your rankings in search engines.

Instead, you should avoid duplicating the same content and create unique, high-quality ones. Another example is to place similar products into a single webpage instead of giving each product a page.

2. Improve brand awareness.

Brand awareness is the main aspect to your digital marketing and web design. It’s what makes you stand out from your competitors and noticeable to both old and new customers. As you design your website, you should know what image you want to show to the public. That’s why a website designer is important to assist in creating a design that relays your business’ vision.

3. Perform website analytics.

Analyze your website and make sure that all numbers are on the safe value. From website traffic to the number of times a keyword is searched, you have to study all of those metrics to plan your next steps. Collecting data also lets you create strong digital marketing campaigns and learn what did and didn’t work.

Never forget that any excellent web design will increase users to browse and enjoy your website, pulling up other statistics like profits in the process.

Related Article: What You Need to Know About B2C Marketing and How It Can Help Boost Business Growth

Hire BlueFly Studios Now for Quality Web Design Content Marketing!

A website is one of the many platforms for businesses to increase their profits, so having an excellent content marketing strategy is crucial to make that happen. If you don’t have the right people to help you succeed in digital marketing, you should set your eyes on BlueFly Studios. We can provide full-service digital marketing besides web design—social media marketing, search engine optimization, and pay-per-click advertising—that will kickstart your business to success.

You can call us if you want to get a free quote right away!