Content Marketing

In this age of new technology, particularly in this social media era, there have been a lot of new and innovative jobs that are needed to be filled. Since engagements from vast audience and potential clients are now on the web, businesses and service providers have now turned to social media to expand and even […]

In the ever-evolving digital world, it’s becoming significantly more important to create and share content. In fact, according to DataReportal, the number of internet users during the past 12 months alone grew to 98 million. Because of this, many marketers believe that content creation is a gold mine—and for good reason. As the industry grows,

B2B marketing is an important part of the overall marketing mix. Businesses use B2B marketing to reach other businesses and organizations that may benefit from their products or services. And as a business owner who considers using B2B marketing for the success of your business, you may wonder, “what piece of content, or marketing strategy,

Content marketing is vital for businesses to thrive in the market. Without proper and effective marketing, businesses will not be able to reach their target audience, generate leads, raise awareness about their business, and close deals and sales. In fact, a projection from Hubspot indicates that 66% of marketers expect their 2022 content marketing budget

The entire content marketing world has been slowly shifting from focusing on business-to-business (B2B) to business-to-consumer (B2C) content marketing. This is because customers now expect and request more from their businesses. They want things that help them solve their problems, not just information about how to purchase a product. The challenge for businesses, however, lies

Companies and businesses find different ways to fulfill goals as quickly and effectively as possible. They usually tailor their business methods and strategies to the current digital trends because of the huge potential they could bring. They can advertise their products or services to millions of customers worldwide. That’s why every business and company has

With a market of 5 billion internet users, businesses far and wide are trying to tap into social media to sell their products and services online. Consequently, there is an expected 10 percent job growth in advertising in the US. This shows the growing interest from businesses to expand their reach through this new frontier.

The worldwide business-to-consumer (B2C) e-commerce sector has seen an upward trend from 2015 to 2020 and—despite the effects of the global pandemic—isn’t anticipated to slow down anytime soon. To ensure the success of a company’s marketing plan, they must have a solid understanding of B2C marketing. So what is B2C marketing, and why is it