Businesspeople would agree that marketing is a cutthroat competition. Marketers go above and beyond to make sure that they achieve brand awareness and that their products get sold. Aside from that, businesses and marketers should also stay on the latest trends to always keep the ball rolling. Business is already a tight boxing ring. We get it; competition is tough, which calls for tougher marketing decisions.
Digital marketing has become a thing these past few years, and it seems that it will be in the upcoming years. And along with new marketing techniques that have emerged, direct response marketing is one that has been introduced to build brand identity, encourage and urge your target audience to make a specific desired action, and to acquire leads.
Let’s talk about this type of marketing, why it is being practiced nowadays, and why companies prefer this type of marketing to nurture their clients.
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What is Direct Response Marketing?
Direct response. This type of marketing is designed to initiate an urgent response from their clients and potential clients. How? By urging them to take and make a specific action. One of its goals is to turn prospective clients into paying customers in just one step. The keyword is ‘immediate’, since the goal is to get an immediate or urgent response from your target audience. Aside from that, it is also another way of engaging with an influencing your target audience.
Direct response marketing also focuses on getting the ball rolling as soon as the audience has seen or absorbed your marketing strategies. An effective direct response marketing campaign should be able to drive your buyer from the consideration stage to decision stage.
One of the key difference of direct response marketing from traditional marketing is its objective. The goal of traditional marketing is to raise retention and brand awareness. Conversely, for direct response marketing, the goal is to have immediate return on investment (ROI). The former focuses on long-term goals, while the latter focuses on short-term and instant goals.
Key Elements of Direct Response Ads
With a lot of traditional marketing and digital marketing strategies being practiced nowadays, here we would discuss what sets direct response marketing apart.
Personalized and Client-Centric Offers
For a marketing strategy to be effective, it is very important that you know your target audience. Your business should be able to answer your target audience’ specific problems. For direct response marketing, make sure your ads provide a personalized solution to your client. Sometimes, it doesn’t need to be something you are selling. In some cases, you may urge them to download a file that is relevant to them, share a piece of information in their social media, or give them a personalized discount coupon.
Urgent
Since direct response marketing aims to elicit an immediate response, a sense of urgency is involved. You would want your target audience to do something immediately. Direct response marketing does that by implicating that there is a time limit, or you may add some dash of competition, or you can even tease some shortage of your offer.
Clear Call-to-Action
Lastly, direct response marketing strategies should be clear in order to convince your target audience what action they should take. They should be able to know exactly what you are triggering them to do.
Related Article: An Overview of Digital Marketing Strategies
Direct Response Marketing Strategies
You need not make direct response marketing complicated. It can be as easy as enticing your audience to visit your website or giving them discount coupons to encourage a purchase. You can even do direct response marketing through social media sharing. The strategies below will be easy both for your target audience and you to do.
Social Media Advertising
The boom of social media has proven how easy it is to advertise your product online. With just one post, you can reach thousands of users. You can simply post your exclusive deal on your pages and let social media do the work for you.
Related Article: How to Create Content for Social Media Marketing (Plus SMM Tools)
Referral Programs
This is an effective direct response marketing strategy because you are letting your existing customers to share the word with their peers. You may implement this by giving them referral incentives if they bring in new customers.
Contests / Giveaways
Everybody loves freebies. Offer something for “free” in exchange of social media shares or any other engagement that would raise awareness for your business. You can also organize contests to maximize word-of-mouth marketing.
Direct Mail
You can use the tried-and-tested direct mail marketing to send out some deals or coupons, referral bonuses, or some freebies.
SMS Marketing
If you have a database of your clients’ contact information, you can consider implementing SMS marketing. You may text blast an exclusive offer or an announcement about a certain event.
Benefits of Direct Response Marketing
When done right, direct response marketing can benefit your business campaigns a great deal. Below are just some of the benefits you can reap:
1. Your efforts are easy to track and measure.
The outcomes of direct response marketing yield trackable and measurable results. A specific campaign, whether it be a referral program or use of coupons, can be easily be tracked by your team. With this, you can identify if your ads are working and how fast and effective they are.
2. You can better identify potential clients.
Direct response marketing leads you to your potential clients. This will help you foster growth because it basically means more sales. You just have to figure out how to convert these clients to paying customers.
3. Your engagement increases.
Since you are basically extending and reaching out to your existing and potential clients, direct response marketing increases engagement. Not only does it increase engagement; it also builds better engagement.
Remember: Your customers will give back to your business if they feel that your business cares for them. A more personalized approach will not only yield an increase in sales but also increase their willingness to be part of future marketing strategies. They will now pay attention to whatever it is that you feed to them. Aside from that, with new digital marketing strategies available, you can extend your reach by millions and with just one click.
4. You can expect a higher conversion rate.
Direct response marketing, if done right, will result to higher conversion. Once you have identified your potential clients, you can create campaigns that are more targeted. Consequently, you can enjoy higher conversion and more sales for your business.
5. Direct response marketing is efficient.
Direct response marketing is not as extravagant as some traditional marketing techniques. It is also not as complicated as some digital marketing strategies. Most of the time, it just consists of one coupon code or one marketing collateral. Yet, it can bring good results. This just shows that direct response marketing techniques are very efficient if done correctly.
6. Enjoy flexibility of marketing strategies.
Finally, direct response marketing allows you to tailor-fit your strategies to your clientele. If it does not work, you can revise your ads and try again. If it works, you can incorporate new strategies or new gimmicks to bring in more positive results.
Get Your Strategies Off the Ground with BlueFly Studio’s Digital Marketing Services Today!
Now, with all the benefits and ease of direct response marketing, are you ready to do it for your business? Of course you can! And you can do it with a little help from us! Aside from some assistance for direct response marketing, we also provide services for all your digital marketing needs. What are you waiting for? Dive into the world of direct response marketing and digital marketing and watch your business grow!
