Digital Advertising: Mastering the Foundations to Ensure Your Business’ Success

flat layout of digital advertising brochures

Due to the evolution of modern technologies, businesses and commerce have to make adjustments to keep up with constant changes. From what used to be the bread and butter in traditional advertising, most companies have now transitioned to digital advertising. Not only is digital marketing a sound investment; it is also a powerful marketing channel that can boost your company’s growth. By using digital marketing tools, business owners will have the best chances for survival, keep up with business competition, and increase customers.

If you are new to the business industry and looking for the most efficient way to promote your brand or if you just want to know more about digital advertisement, then you are on the right page. Here is everything you need to know about digital advertising and how you can maximize this digital marketing strategy to achieve your business goals.

What is Digital Advertising?

Digital advertising refers to a type of marketing strategy that distributes promotional content through online and digital channels. It means that companies pay to get their business to appear on online platforms such as social media and search engines. This is an ideal medium for marketers to promote their businesses and easily advertise their services and goods since the population of online users is increasing every day.

hands of business coach holding folder with digital advertising

Digital Advertising vs. Traditional Advertising

Digital advertising and traditional advertising are two different methods of promoting products or services to consumers. Traditional advertising includes print ads in newspapers and magazines, billboards, radio and television commercials, and direct mail. Digital advertising, on the other hand, includes online ads that appear on websites, search engine results pages, social media platforms, and mobile apps.

One key difference between the two types of advertising is the way they reach their audiences. Traditional advertising often relies on a broad approach, targeting a general audience through mass media outlets. Meanwhile, digital advertising allows for more precise targeting, focusing on specific demographics, interests, and behaviors. This precision targeting is possible due to the vast amount of data that is collected on consumers’ online activities, allowing advertisers to create highly targeted campaigns.

Another significant difference between the two methods is the way they measure success. Traditional advertising is notoriously difficult to track accurately, with return on investment (ROI) often being estimated rather than measured directly. Digital advertising, on the other hand, allows for more accurate tracking of metrics such as clicks, impressions, and conversions. Overall, both traditional and digital advertising have their benefits and drawbacks.

Traditional AdvertisingDigital Advertising
ExamplesPrint ads in newspapers and magazines; billboards; radio and television commercials; direct mailOnline ads on websites, search engine results pages, social media platforms, and mobile apps
How they reach their target audienceThrough mass media outletsThrough precision targeting, focusing on demographics, interests, and behaviors
How they measure success (ROI)Through reliance on rough estimatesThrough tracking of metrics (clicks, impressions, and conversions)

Types of Digital Advertising

Here are some of the most common types of digital advertising that businesses can use to reach their target audience online:

Display Advertising

These are visual ads that appear on websites or apps, such as banner ads, pop-ups, and interstitial ads.

Social Media Advertising

These are ads that appear on social media platforms like Facebook, Instagram, Twitter, and LinkedIn.

Search Engine Advertising

This type of digital advertising involves placing ads on search engine results pages, such as Google Ads.

Video Advertising

These are ads that appear in video format, such as pre-roll ads, mid-roll ads, or post-roll ads on platforms like YouTube.

Native Advertising

These are ads that blend in with the content of a website or app, providing a seamless user experience.

Influencer Marketing

This type of advertising involves partnering with influential people on social media to promote a product or service.

Email Marketing

Email marketing involves sending targeted messages to an email list to promote a product or service.

email marketing seen in computer

Digital Advertising Examples

There are many other types of digital ads, and each one has its unique benefits and strategies. Here are a few examples of well-known digital ads:

Google Ads

This is a popular digital advertising platform that allows businesses to display their advertisements on Google search results pages, YouTube, and other websites that partner with Google.

Facebook Ads

Facebook offers a wide range of advertising options, including Facebook ads, Instagram ads, and Messenger ads, through which businesses can target specific audiences based on interests, demographics, and behaviors.

YouTube Ads

YouTube ads are commercials that appear before, during, or after watching YouTube videos.

Digital Advertising Benefits

These are some of the many benefits of digital advertising:


With digital advertising, you can target specific audiences based on their interests, demographics, and behaviors. This means that you can tailor your advertisements to reach the people who are most likely to be interested in your product or service.


Digital advertising is often more cost-effective than traditional advertising methods like TV or print ads. With digital advertising, you can set a budget and only pay when someone clicks on your ad or takes a specific action.


Digital advertising allows you to track and measure the effectiveness of your campaigns in real-time. You can see how many people are clicking on your ads, where they’re coming from, and what actions they’re taking on your website.


With digital advertising, you can quickly and easily make changes to your campaigns. You can adjust your budget, modify your targeting, or update your creative at any time.

Increased Brand Awareness

Digital advertising can help increase brand awareness by exposing your brand to a wider audience. Through consistent and creative advertising, digital advertising can help your brand become more recognizable and memorable.

Related Article: Best Practices to Boost Your B2B Email Marketing Campaign

digital advertising team with a tablet planning

Dominate Online Channels with BlueFly Studios’ Digital Marketing Services

Promoting your business is very important to increase your brand awareness and attract more customers. If you are still unsure of where to start with digital advertising, we’ve got your back. Here at BlueFly Studios, we will walk with you on your marketing path that will lead you to profitable outcomes. Check out our pay-per-click advertising services and we’ll guarantee an increase in site visits and a better return on investment. Contact us today and get a free quote!