Maximizing ROI with Strategic PPC Campaigns for “SecureEntry Doors”

Client Overview

Client Name: SecureEntry Doors

Industry: Home Services (Door Repair and Installation)

Location: Denver, CO

Challenge: Limited online visibility and concerns about overspending on ad campaigns.

SecureEntry Doors, a local door repair and installation company, struggled to generate consistent leads despite offering high-quality services. They wanted to increase their online visibility and attract more customers but were hesitant to invest heavily in advertising due to concerns about overspending. Their goal was to run a cost-effective PPC campaign that would deliver measurable results without exceeding their budget.

The Challenge

SecureEntry Doors faced several key challenges:

1. Low Online Visibility: The company was not ranking well for competitive keywords like “door repair near me” or “door installation Denver.”
2. Budget Constraints: They needed a PPC strategy that would maximize their return on investment (ROI) without overspending.
3. Lead Quality: Previous marketing efforts had generated leads, but many were not converting into paying customers.
4. Local Competition: The Denver area had several established competitors, making it difficult to stand out.

The client needed a targeted PPC campaign that would drive high-quality leads while staying within their budget.

The Solution

Our team developed a tailored PPC strategy focused on maximizing ROI and delivering high-quality leads. The campaign included the following key elements:

1. Keyword Research and Targeting:
   • Conducted in-depth keyword research to identify high-intent, low-competition keywords such as “affordable door repair Denver,” “emergency door installation near me,” and “garage door repair Colorado.”
   • Focused on geo-targeted keywords to attract local customers.
2. Ad Copy Optimization:
   • Created compelling ad copy highlighting SecureEntry Doors’ unique selling points, such as “24/7 Emergency Services,” “Free Estimates,” and “Licensed and Insured Professionals.”
   • A/B tested multiple ad variations to identify the best-performing ones.
3. Budget Management:
   • Set a strict daily budget to ensure the campaign stayed within the client’s financial limits.
   • Used bid adjustments to prioritize high-performing keywords and times of day.
4. Landing Page Optimization:
   • Designed a dedicated landing page with a clear call-to-action (e.g., “Schedule Your Free Estimate Today!”).
   • Included customer testimonials, service details, and a contact form to improve conversion rates.
5. Performance Monitoring:
   • Regularly monitored campaign performance using Google Ads and Google Analytics.
   • Adjusted bids, paused underperforming keywords, and reallocated budget to top-performing ads.

The Results

Within three months of launching the PPC campaign, SecureEntry Doors saw significant improvements in lead generation, conversion rates, and overall ROI. Key results included:

• Increased Leads: A 200% increase in qualified leads compared to previous marketing efforts.
• Higher Conversion Rates: The optimized landing page and targeted ads resulted in a 35% conversion rate, up from 15% previously.
• Cost-Effective Spending: The campaign achieved a 400% ROI, with an average cost per lead (CPL) of $25, well within the client’s budget.
• Top Ad Positions: SecureEntry Doors’ ads consistently appeared in the top 3 positions for targeted keywords, increasing their visibility and click-through rates.

Conclusion

By implementing a strategic, budget-conscious PPC campaign, our team helped SecureEntry Doors overcome their challenges and achieve their marketing goals. This case study demonstrates the power of targeted PPC advertising in driving high-quality leads and maximizing ROI for local businesses.